Types of Real Estate Videos: Professional Property Video Services

Video is one of the most powerful marketing tools in real estate today. A professionally produced real estate video instantly captures attention, enhances visual appeal, and creates a strong emotional connection with buyers. High-quality property videos help listings stand out online, increase engagement, and drive more enquiries.

Imagine what professional property video services can do for your business and your clients.

Professional Real Estate Video Production by Digital 1 Photography

Digital 1 Photography has been producing high-quality property videos for many years, helping real estate agents and businesses showcase properties in the best possible light.

Whether you are marketing residential real estate, commercial properties, products, teams, or individual professionals, Digital 1 Photography offers a wide range of real estate video services designed to boost your marketing campaigns and increase sales.

Types of Real Estate Videos Available

We offer several styles of real estate videography to suit different budgets and marketing goals.

Basic Showreel

The most cost-effective option for property video marketing. A Basic Showreel is a simple yet impactful video designed to highlight the key features of a property and create strong visual appeal.

Info Showreel

An Info Showreel adds more detail to the viewing experience. This style is ideal for building your business portfolio while providing buyers with additional property information in a polished video format.

High-End Property Video

A High-End Property Video delivers a premium marketing experience. This option can include:

• A real estate agent introduction

• On-screen slides showcasing property features

• Professional voice-over

• Agent branding, logo, and contact details

This style is ideal for prestige properties and high-value listings.

Walk-Through Video

A Walk-Through Video is a continuous, immersive recording that allows viewers to experience the property as if they were walking through it in person. This is a highly effective and affordable way to showcase any property listing.

videos on all devices

Real Estate Videos Optimised for All Devices

As a bonus, all real estate videos produced by Digital 1 Photography are supplied with a YouTube link for easy uploading and sharing across websites, social media, and property portals.

Professional property videos ensure your listings look great on desktops, tablets, and mobile devices—where most buyers are searching.

If you want to maximise your marketing efforts, a professional video from Digital 1 Photography offers an excellent return on investment.

Property Videos Without Featuring a Real Estate Agent

It’s not always necessary to feature a real estate agent on camera. In fact, property videos without an agent can be highly effective.

Instead of focusing on the agent, you can:

• Highlight local attractions such as cafés, shopping centres, parks, and train stations

• Showcase more interior and exterior footage of the property

• Emphasise lifestyle and location benefits

In a typical 2-minute video, 30–40 seconds spent on an agent can be redirected toward showcasing the home itself. This approach allows the property to take centre stage and can result in stronger buyer engagement.

That said, adding a human element can still be beneficial in the right context.

Real Estate Agent and Human Involvement in Property Videos

Using people in real estate videos is one of the most effective ways to personalise a property film. Featuring real people helps buyers imagine themselves and their families living in the home.

Top global brands consistently use people in their advertising—and real estate is no different. A home can feel empty if it’s shown with furniture alone. Including people adds warmth, lifestyle, and emotional connection.

Digital 1 Photography’s professional videography team has often worked with real families living in the property, creating authentic and engaging scenes such as:

• Children playing in the pool

• Parents relaxing in the alfresco area

• Couples enjoying the home gym or outdoor spaces

While not every seller is comfortable appearing on camera, those who do often find their videos generate higher interest and stronger emotional responses from buyers.

FAQs: Types of Real Estate Videos

1. What types of real estate videos does Digital 1 Photography offer?

Digital 1 Photography offers:

• Basic Showreels

• Info Showreels

• High-End Property Videos

• Walk-Through Videos

Each option suits different marketing needs and budgets.

2. Why are real estate videos effective for marketing?

Real estate videos are visually engaging, emotionally compelling, and help buyers better understand a property. They increase online engagement, improve enquiry rates, and enhance overall marketing performance.

3. Can I market a property without showing the real estate agent?

Yes. Property videos can focus entirely on the home, lifestyle features, and surrounding amenities, allowing more screen time for the property itself.

4. Is it beneficial to include people in real estate videos?

Yes. Including people helps buyers visualise living in the home and creates a stronger emotional connection, making the property more memorable.

5. What is a Walk-Through Video?

A Walk-Through Video is a continuous video tour that gives viewers the feeling of walking through the property in person. It’s an affordable and highly effective marketing tool.

6. Are the videos easy to share online?

Absolutely. All videos are supplied with a YouTube link, making them easy to upload, embed, and share across multiple platforms.

7. How do real estate videos improve marketing ROI?

Professional property videos highlight a property’s best features, increase engagement, and attract more qualified buyers—resulting in stronger marketing returns.

8. Can real estate videos showcase lifestyle and location?

Yes. Videos can include nearby cafés, shopping centres, schools, transport, and other local attractions to promote lifestyle benefits.

9. What types of properties benefit from real estate videos?

Real estate videos are ideal for residential homes, commercial properties, developments, businesses, products, teams, and individuals.