VIRTUAL TOURS for properties
Updated: Oct 10, 2021
Forget about the "Seven Wonders of the World": here's No. Eight!
In case you are wondering, the so-called “Seven Wonders of the World” are:
· The Great Wall of China (Built 220 BC to 1644 AD)
· The Taj Mahal, India (Built 1632-1648 AD)
· Petra, Jordan (Built 4 Century BC-2 Century AD)
· The Colosseum in Rome, Italy (Built AD 72-82)
· Christ the Redeemer statue, Rio de Janeiro, Brazil (Built 1926-1931)
· Chichen Itza, Mexico (Built 5-13 century AD)
But who needs other wonders of the world when we have one available right here for us, anytime we want to access it? What is it? Well, it’s anything you want it to be – provided that it is encompassed in a Virtual Tour!
In this article, we will tell you all about the mighty Virtual Tour – what it is, where it was born, why it is important, who uses virtual tours and why and finally, how you can use it to boost your business success.
"What is a Virtual Tour?"
Well, here's the answer:
A Virtual Tour is one of the marvels of modern technology: it allows you to visit and explore your property, environment, and world without ever leaving the comfort of your own home.
A Virtual Tour is a marketing tool that can help your company attract new customers and prospects. It's also a "virtual reality" representation of your business, conveyed through visual visuals that transport the visitor to your location. It's the most accurate approach to depict what your location looks like in real life, and it transforms a simple screen into an immersive experience that makes the viewer feel as if they're actually there.
Where was the Virtual Tour born?
In 1995, Queen Elizabeth II attended Dudley Castle in England and opened a very special exhibit which was a stunning success due to its novelty. It was the world’s first Virtual Tour and showed viewers exactly what the castle would have looked like in 1550.
For many years after that, Virtual Tours were simply composed of a series of photographs stitched together into a slideshow, effective but without the interactive feel of a true walk-through of the environment.
However, they have now evolved into a highly sophisticated tool for savvy marketers. Rather than just a walk-through viewing, Virtual Tours today are more interactive and functional and engaging than ever before.
With improving technology came the expanding use of Virtual Tours in business. The Real Estate industry was one of the frontrunners in developing the sophistication of the Virtual Tour. Increasing online bandwidth led to moving images gradually replacing static pictures, making the Virtual Tour even more appealing for online viewing, especially with the combination of 360-degree video and virtual reality.
How does a Virtual Tour work?
Put simply, a Virtual Tour is a series of panoramic photographs stitched together to create a full 360-degree view of your surroundings, no matter how large or small.
Have you ever stood in a gorgeous location and attempted to snap a photograph, then turned slightly to take the next photograph, then again to capture the following photograph, and so on, until you had completed a full 360-degree turn? And then you have tried to merge all of those photographs into a full panorama of the scene where you were? That is the same effect as a Virtual Tour, but a Virtual Tour is FAR BETTER!
A collection of printed photographs stitched together and laid flat in a photo album will help you remember that scene, but it is static and you can't change the perspective or manipulate the view. But you CAN with a Virtual Tour! A full 360-degree Virtual Tour nowadays allows you to control the perspective by zooming in and out, looking left and right, up and down, around you, and even strolling along. It's a completely engrossing and immersive experience.
This is done with multiple high-resolution photographs which are taken of a scene and then stitched together, to recreate that environment. Every aspect of that scene is captured as a full 360-degree experience. Once the Virtual Tour has been created and uploaded to the internet, the viewer is able to experience what it is like to be somewhere they are actually not, simply by accessing that Virtual Tour.
This is done by stitching together multiple high-resolution pictures of a scene to reproduce that setting. Every detail of that scene is captured in a full 360-degree panorama. After the Virtual Tour has been built and published to the internet, the viewer can access it and experience exactly what it would feel like to actually be at that location, with full 360-degree vision.
The concept of a Virtual Tour may appear to be similar to a video, but it is so much more. When watching a video, you have little control over the viewing experience other than selecting Pause, Rewind, Forward, or Play. And the field of vision is restricted to what the videographer filmed at the time, but no more. The experience is reactive and certainly not immersive.
Why are Virtual Tours so important?
Because they are directly accessible to anybody via a variety of devices with an internet connection, such as desktops, laptops, tablets, or even smartphones, viewers can access them 24 hours a day, every day, whenever they want to visit, re-visit, or share them. When you combine the modern technology of virtual reality with fast internet speeds, you have an incredibly powerful medium. Consider the myriad of possibilities you now have with this, for personal enjoyment and leisure, education, research and business!
With Virtual Tours, visitors to your website have the following capabilities:
• the ability and choice of interacting with your company on another added level
• the option of immersing themselves in a 360-degree experience rather than just viewing static images
• the ability to manipulate that experience, choosing their perspective of that view at the time
• the sensation of actually being in that situation, without having to leave the comfort of their own home or business
• the ability to thoroughly research a subject from a distance, at their own convenient time
What can be Virtual Tours be used for?
The answer to this is “Absolutely ANYTHING!” Basically, any industry that can benefit from their viewers from “seeing” their product or location can use the wonders of a Virtual Tour.
• Fancy a trip to Paris this afternoon? Mais Oui!
• Feeling like hiking the Grand Canyon in your lunch hour? Off you go!
• How about sailing on the Titanic without getting wet? Bon Voyage!
Whether your business is commercial, corporate, retail, real estate, tourism, hospitality, health, or anything else, you can gain from marketing with Virtual Tours if you can invite and wow someone with a visit to your specific location!
Increasingly, people are researching before making a final decision on how to invest their money or time, be it a restaurant booking or a planned vacation. Touring the site virtually will allow them to decide whether it is what they are looking for. They can decide where they want to start and stop in the scenario, with the ability to glance up, down and around anywhere in the scene, giving them full control of the situation, exactly as they were actually there.
It is this experience of being totally immersed in the tour that brings the benefits and explains why research has found that visitors stay on a website with a Virtual Tour for five to ten times longer than one without. The viewer’s experience is active and participatory making it stimulating and enjoyable.
Tourism is an industry that has really reaped the benefits from, a Virtual Tour. Did you know you can, from the comfort of your own Jason chair, tour the White House in Washington (https://www.whitehousehistory.org/tour-the-white-house-in-360-degrees)? Or would you like to visit the offices of Microsoft (https://tours.invisionstudio.com/458134) or stroll through Edinburgh Castle in Scotland (https://blog.edinburghcastle.scot/virtual-tour-with-us)? If you prefer closer to home, what about a Virtual Tour of Sydney (https://sightseeingtoursaustralia.com.au/tips-articles/sydney-virtual-tour)? Any place or experience that wants to showcase the beauty of their location can benefit from a 360 degree Virtual Tour.
Virtual Tours For Real Estate
Today, Virtual Tours offer a fantastic and very popular tool to real estate agents, owners, buyers and tenants. The ability to open up a home for online viewing, whether to buyers interstate or in the same suburb, without any time limit, travel time or disruption to business activities is very appealing to property agents marketing a listing. And, of course, potential buyers and renters appreciate their appeal too, as they are able to get a feel for the property’s scale, layout and feel without having to go there in person and perhaps find they have wasted their time as it is not what they are seeking. Virtual Tours will change the whole weekend for those who can find their future home while sitting in their present home in their pyjamas!
And in these uncertain Covid times, Virtual Tours are the safest alternative for both onlookers and those who are opening their home. There will be no masks, no 1.5-metre rule, simply a virtual stroll through the property to get a feel for it and answer any concerns they may have. Questions such as “How does each room feel? Where does this room lead to? What is the ambient vibe of this property? Could this be our next family home or business address?” can all be answered during a Virtual Tour. And the beauty of it is that also allows the viewer to visit and inspect the property as many times as they desire, without the property agent or owner has to be there in person to give access for inspection every time.
To experience how powerful Virtual Tours are, click on this link to immerse yourself in a visit to our wonderful Sydney Opera House: https://www.360cities.net/image/the-sydney-opera-house-australia.
Both real estate brokers and property buyers can benefit from Virtual Tours. They enable accurate property marketing while also allowing potential home buyers to get a feel for the property before making a purchase. Everyone should be using Virtual Tours For Properties and Real estate Marketing
Here’s a Virtual Tour completed recently for a client by Digital 1 Photography. Watch it and experience the interaction and appeal of a Virtual Tour:
How do I get a Virtual Tour done?
Option 1: you do it yourself, on a mobile phone … but you might have no experience, nor any idea really of how to do it … perhaps not the best idea!
Option 2: you buy yourself a 360-degree camera. Many dedicated 360-degree cameras will allow you to simply press the shutter once and the camera will then revolve and capture the entire panoramic image for you. But they can be expensive, and then you need the knowledge, not only of how to use them but also how to then edit the photographs to stitch them together. So, perhaps this is not the best idea either.
So what IS the best idea of all? Go to the professionals! Engage the services of a professional photographer and relax, knowing your Virtual Tour will definitely be the “Wow” experience you want your viewers to experience. You want a professional photographer who will have the professional cameras and lenses, editing tools and, more importantly, the experience and expertise to capture that property in the best way and create a stunning Virtual Tour that will showcase your property or business at its best.
Best Virtual Tour company in Sydney?
You’ve found it here! Digital 1 Photography simply IS the best! With years of experience, plus their high-quality professional cameras, lenses, tripods, editing software and all their professional know-how, the team at Digital 1 Photography is your one-stop-shop for everything to do with Virtual Tours to benefit you, your clients and your business.
What do Virtual Tours cost?
Digital 1 Photography matches their excellence in producing Virtual Tours with their value for money offers of Virtual Tours to benefit you.
Their basic Virtual Tour package offers 10 photos with a 360-degree view for only $99.00
And the top package offering 25 photos with high-quality 360-degree view is a very reasonable business investment of $299.00. BOOK NOW!
In Conclusion, Virtual Tours, regardless of whichever industry, are a terrific method to present your business and brand on the web. If you want to draw attention to your property, restaurant, tourist attraction, university campus, or anything else, the Virtual Tour of today is the most effective tool available.
When you examine all the benefits that a Virtual Tour can provide for your business, whether real estate or any other business, it becomes crystal clear that investing in this important marketing tool and in the professional team at Digital 1 Photography, is the best business decision you will ever make.